Piyali

The logistics sector is undergoing one of the most profound transformations in its history. Governments are introducing stricter emission limits, customers are demanding cleaner supply chains, and fleet operators are rethinking vehicle investments. In this environment, Daimler Trucks’ decision to construct 100 advanced hydrogen-powered semi-trailer tractors stands out as a strategic inflection point. Rather than … Read more

At first glance, discontinuing one of your top-selling vehicles sounds like a business mistake. For Acura, however, ending production of its second-best-selling model is not a sign of trouble—it’s a calculated decision rooted in long-term brand survival. The move has sparked debate among enthusiasts, industry analysts, and loyal Acura buyers alike. Why would a premium … Read more

Automotive advertising has long relied on spectacle. Dramatic landscapes, extreme performance shots, and aspirational lifestyles dominate the genre. Hyundai’s “Every Day Epic” Palisade creative takes a notably different route. Instead of chasing cinematic extremes, Hyundai turns inward—toward kitchens, driveways, school parking lots, and open highways filled with conversation. This strategic pivot reflects a deep understanding … Read more